Businesses in the UK, especially those based in London have been found to be missing out on projected financial gains worth a whopping £21bn. This is because they are still to take advantage of the opportunities offered by the 2012 London Olympics, a new report has revealed.
About 63 per cent of firms think the 2012 Olympics Games will have a significant positive impact. On other hand, 64 per cent of them have not still looked into the lucrative opportunities that can be tapped. The report released by Lloyds TSB stated the Olympic Delivery Authority has so far awarded contracts - worth more than £1bn; nearly half of these have been won by firms outside London. In spite of this, the report stated only 31 per cent firms plan to take any steps within the next one year.
The research also found that nearly 43 per cent of respondents believe they need further back-up and guidance on how to draw full advantage and leverage the business opportunities offered by the London Olympics.
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