T-Mobile is going on the offensive in Britain’s mobile phone market. The firm lags in fourth place, and is trying hard to repeat its success of a couple of years ago with Flext tariffs that won customers from Orange, Vodafone and O2.
The new offer covers their £30-a-month deals for the solo service that has a 30-day rolling contract as well as Combi. Solo is a ‘sim-only’ deal. Vodafone and O2 have managed significant success with such sim-only offers that do not comprise a new handset. The T-Mobile guarantee is bound to increase competition in this segment of the mobile market.
T-Mobile’s Solo customers for £30 a month receive 1,400 minutes plus unlimited texts. Combi users receive 700 minutes plus unlimited texts. UK chief executive Jim Hyde stated, “For many of our customers, minutes do matter. The biggest application of mobile still remains voice, and for those customers a big pain point is ‘I signed up for a tariff last week and now there is a better offer with more minutes for same money’. What we state is, for the lifetime of your relationship with us, on either our Combi tariff or our Solo tariff, you will not find more minutes for £30. If you do, tell us and we will meet or beat it.”