The manufacturers of grocery products in the UK have secretly shrunk the sizes of some of their popular products, whilst prices remain unchanged, in a bid to curtail the soaring costs of manufacturing.
The sizes of Kraft Food’s Dairylea triangles, Nestlé’s Rolo and Cadbury’s chocolate bars have been reduced in size along with other products, but the consumers have been denied any price reduction by the supermarkets.

Consumer organisations are more concerned that people are made to pay more when they are already struggling to cope with food, water, petrol and energy prices shooting upwards.
Policy expert, Jeff Allder, at the National Consumer Council states that they are very concerned about this underhand approach by manufacturers, which amounts to cheating the unsuspecting shoppers who are unable to cope due to soaring household and motoring costs. He emphasises that this trend comes from the US, which is already known as the ‘Grocery Shrink Ray’ in America, is highly undesirable in the UK.

A Cadbury spokesman explained that their company offered consumers value for money by keeping its confectionery affordable. He claimed the company had reduced sizes of larger packs only marginally, instead of raising prices directly.

Grocers are insisting that they are passing on prices of reduced pack sizes to the manufacturers and cannot afford to offer any reductions to their customers since it would cut their own margins considerably.