Bouyant Christmas sales have prompted value fashion giant, Primark, to consider acquisition of London’s two best known stores from entertainment retailer Zavvi.

Though Primark, owned by Associated British foods, did not comment on the report, it is interested in Zavvi’s outlets on Piccadilly Circus and another at Oxford Street.

This West End store deal if materialised would be significant since its proximity to Totternham Court Road Tube station would provide boost to the opposite end of Oxford Street, widely considered to be grubby. A cleanup of the stores would be needed and a service by a designer of interior office space wouldn’t go amiss.

Ernst & Young, the administrator to Zavvi, shut Piccadilly Circus store but allowed Totternham Court Road store to continue trading. This Piccadilly site was previously owned by Tower Records, a US company. It was later bought by Virgin and sold to Zavvi in 2007.

Primark’s Oxford Street, opened in 2007 is doing roaring business of more than £2m per week. Primark is reported be keenly interested in other stores of Zavvi, but contrary to rumours it has no interest in Woolworths’ stores which are too small in area.

Primark’s Christmas sales were beyond expectations. Its total sales grew by 18%.

Primark’s rival value fashion retailers Peacocks and New Look also matched its buoyant performance, reinforcing experts’ view that customers were seeking value for money.