Orange and T-Mobile will mutually test a mobile TV service in West London during the later half of 2008. This service will include twenty four TV channels and ten radio stations that will be delivered to multimedia-enabled mobiles phones over 3G UMTS spectrum. The pilot will be for six months and it will utilise the TDtv platform from software and systems company Nextwave Wireless. The company utilizes mobile broadcast multicast service technology.

The pilot is basically targeted at indicating how the price of providing mobile TV can be made cheap when operators distribute unpaired 3G spectrum. It also wants to prove that good demand is there for these services. The channels are will possibly include some of the most admired UK broadcast television channels as well as radio stations. TDtv was effectively trialled in Bristol in 2007 by Orange, Vodafone, Telefonica and 3UK. The Product and innovation director at Orange - Paul Jevons - said the London pilot is a brilliant way to suitably explore the immense potential obtainable to the customers from the technology. T-Mobile is a company that is dedicated to broadening mobile TV’s charm through content as well as user experience.

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