The Manchester-based N Brown is the home shopping retailer that is popular for catering to fuller figured women. It is in news for defying the market slump and registering out of expectation sales figures and confirming that it would comfortably meet their yearly profit targets. It reported a 14 per cent jump in sales in the 20 weeks to January 12. The shares in N Brown reportedly rose 25.5p to 233.75p and is considered the best rise in the FTSE 250 in early dealings. The shares have been slumping at 40 per cent since May based on the forecasts of weaker consumer spending.

N Brown officials confirmed that the sales growth had occurred all across its product ranges including ladies clothing. This rise was achieved inspite of the postal strike last October. The company attributes this increase to rise in average spends as well as improvements in their product ranges.  N Brown is expected to make £71.3 million of pre-tax profits in the 12 months to February 29. This is a 12 per cent rise from their performance last year.

It also reported that sales from new customers in the second half of the year were up by 30 per cent. The sales growth was consistently spread across all its four product groups – ladies wear up by 15%, footwear up by 11%, men wear up by 9% and home and leisure up by 14% compared to the previous year.

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