India is far ahead in competition in terms of now cost effectiveness and quality of service. It is the top choice for outsourced jobs. A report prepared by advisory firm EquaTerra, the Outsourcing Service Provider Performance Study, researched senior company figures with regards to outsourcing. As per the report, most UK businesses that are keen on outsourcing its IT jobs have India as a top priority. They choose at least one provider from India. According to a survey conducted by 320 of the UK’s top IT spenders, India ranked the highest in terms of customer satisfaction.

Almost 57 percent of UK organizations outsource their work to other countries. The most preferred choice for them is India. Phil Morris, managing director of EquaTerra for Europe, foresaw a growth in the UK outsourcing of IT and business processes in the coming decade. He said that UK did not have too many trained workers to satisfy the demand. More people in the UK would be interested in a management training course rather than a standard customer service one. On the other hand India offers all the economic advantages that companies in UK are interested in. thus India is the preferred choice. Work outsourced to China represents a mere 5 percent of the pie. Cost is a major factor in the outsourcing decision. But flexibility, service quality and customer satisfaction also are decisive factors.