At the annual shareholder meeting, Google co- founder Sergey Brin stated YouTube and DoubleClick, an online advertising firm bought by the web search company earlier this year for £1.55bn, are still small businesses in comparison to its core business of search and advertising business.
“They (YouTube and DoubleClick) both have immense potential, but for it to be a sizable part of our revenue stream, you are going to have to wait at least about a couple of years,” stated Brin in response to a query about when these acquisitions would start making a noteworthy contribution to the firm’s bottom line. For record, Google bought YouTube in 2006.
The web search industry leader played a major role in the takeover battle between Yahoo! and Microsoft. During a two-week long test, it sold search advertisements on rival Yahoo! last month as part of the latter’s attempt to seek an alternative option to Microsoft’s hostile bid. Schmidt mentioned the trial run offered enough good reasons for the two companies to further discuss cooperation, but there was no deal signed yet.