June 25th, 2008Ford of Europe registers 2.3 per cent jump in its sales
Ford of Europe registered impressive growth in is sales in last 5 months despite adverse economic conditions worldwide. Its year to date sales in 51 markets rose by 18,400 to 828,300 vehicles, amounting to 2.3 per cent jump compared to the same period last year.
Ingvar Sviggum, vice president, Marketing (Sales and Service), Ford of Europe, attributed the rise in sales to meeting growing appeal of consumers for exciting range of vehicle. He expressed confidence that Ford of Europe would continue to do well.
Five months sale of this year is 683,100 vehicles in the Euro 19 markets (a market share of 8.7 per cent). With 145,200 units sold in Russia, Turkey and Ford’s European Direct Markets, total sales amount to 828,300 units. Ford has recorded a phenomenal growth of 36.6 per cent in Russia with May sales alone touching 18,600 units.
The major contributor in Ford of Europe’s rising sales was its model ‘Focus’, selling 35,100 units, followed by Fiesta (25,300 units), which remained the best-selling imported car in Italy and France.
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