September 30th, 2008Tearooms across Britain report high jump in sales
The credit crunch is proving to be somewhat profitable for the majority of Britain’s tearooms. The new, young clientele seem to be enjoying more tea-scones, sandwiches, cakes and a refreshing cup of tea.
Tearoom owners are glad that when most of the businesses are faced with consumer slowdown; more customers are switching over to homely cafes and parlours shunning expensive coffee houses.
According to William Gorman, UK Tea Council’s Executive Chairman, afternoon tea is becoming more fashionable with the younger generation, which has rediscovered the charm and elegance in old English customs.
Donna Lewington, owner of Highdown Tearooms in Worthing, West Sussex reported an increase of 30% in its sales in 2008 compared with sales in 2007. She claimed that a lot of people were realising that a scone and a cup of tea in a tearoom were far better than pre-packaged food and grand latte in the national chain of expensive coffee houses.
Duchess of Bedford was thought to be following the custom of afternoon tea in the 18th century, to overcome ‘sinking feeling’ which she had been complaining of in the late afternoons. She started inviting her friends for tea and snack between 3pm and 5pm.
Andy Price, owner of the Print Room in Bournemouth recorded phenomenal increase of 50% in his sales during last 6 months.