Britvic are the number two soft drinks producer by volume and sales value in the UK. Although its operations are concentrated in UK and Ireland, its international arm exports to over 50 countries. This has helped Britvic increase its revenues by 33 % in the first half of the year. The company paid €250m (£170m) for C&C’s soft drinks business last year, at the same time it generated £100m from the Irish addition in seven months and earned  operating profits of  £4.3m.

Britvic plans to reap cost savings of   €14m from the acquisition. It saved €1m by closing bottling factory in Cork and will save another €5m this year. The remaining €9m saving is budgeted for the next year.
Britvic is attributing its success of 18 % growth in international revenues to the popularity of its children’s soft drink, Fruit Shoot, in Holland and Robinsons, the famous squash, in Nordic countries.

However the sales were poor in licensed premises due to smoking ban in England and due to the discounting strategy adopted by the competitors which Britvic did not adopt. The higher material and packaging costs ate away some profits which would  have been otherwise much higher. Paul Moody, chief executive, is confident of meeting profit expectations through brand and product expansion, cost control, and outsourcing of retail distribution.