According to Verdict research, the UK online shoppers purchased more frequently (an average of 16.9 times, a rise of nearly 2.7 times on 2006). Each spent an average of 7.8 per cent more last year than in 2006. Convenience was the main factor cited by over half of online shoppers.
According to the senior retail analyst at Verdict, Malcolm Pinkerton, there is still clearly a need for physical locations. However, the number of stores needed would vary depending on sector. For example, with the increase in number of music downloads, there will be a lesser need for music / video stores. Having a presence on the web is now important. The combination of an online and in-store presence, with strong linkages between the two, is crucial. As today’s young-generation shoppers get older and their purchasing power goes up, they are more likely to shop online than offline.
Electrical goods as well as food and grocery accounted for just under half of total online retail spending last year. On the other hand, music and video had the highest online penetration at 30.8 per cent of all sales.
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