Aga Rangemaster, makers of the Aga cooker are being hit hard by the consumer chill as the slump in the housing market took heavy toll on trading.

Aga Rangemaster, which manufactures must-have product, said that its recent orders fell 15% below last year level and profits were most likely to suffer. It added that market itself was affected by the fall in order levels and housing transactions, although company registered increase in market share.

These unfavourable conditions were going to affect second-half operating profits much below £9 million, made in first quarter of 2008.

Fall of 15% is pointing towards worsening slowdown which was predicted 2 months ago when summer sales dropped by 5%.

Sales of items such as cookers, fridge freezers, washing machines were severely down as declining home sales reduced demand. Major retailers such as DSG International, the owners of PC World and Currys, were under tremendous pressure.

Sales of Aga’s cast-iron cooker had slowed because of cautious approach of the consumer, although existing customers were showing interest in better models. Slaes of Rayburn model, which is dual purpose that cooks as well as heats homes, were flat, but the company is confident that model’s low running costs and savings on heating bills would attract more consumers.

Aga’s wood-burning cookers and stoves had strong sales as the sky rocketing gas and energy bills made user to look for savings.

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