BT Directories has purchased Ufindus, an online classified advertising company for £20m. Ufindus, which generated revenue of £14m last year, has 1.9 million listings in its portfolio and more than 20,000 small and medium sized business customers. The £20m acquisition from Iomart Group is aimed at expanding BT Directories’ business in community based services. The company recently launched BT Exchanges service to enable consumers to find, share and communicate with local businesses instead of just providing contact details of a company. Companies can make use of three main sites viz. SmileLocal, MoreUK and Ufindus and nearly 100 niche directories of specific trade sectors.

According to David Benjamin, the chief executive of BT Directories, Ufindus will play major role in development of BT Directories’ online portfolio. Its expertise and experience in online classified advertising will be exploited to access local classified product offerings, search traffic and new customers for BT’s fast growing business.

BT’s directories business was reduced by more than £2bn in 2001 due to sale of Yellow Pages by Yell. But with the introduction of a social-networking type model, the company is confident of significant growth in business. Ufindus offers business customers a website design service and its combined portfolio receives more than 9 million searches every month.

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